Profile:
Discover ME – German culture and business magazine in the Middle East

About us

Discover ME is the first German-English language culture and business magazine in the Middle East. Discover ME is edited by German journalists and will be distributed in the United Arab Emirates as well as in Germany. Through professional reporting on the scene, up to date and authentic information flow can be guaranteed. We track down new trends in the Middle East, analyze facts and edit information for our readership. The monthly issues shall help to get an objective insight into life in the Middle East.

Topics

Business
Latest information in the field of economy, trade and finance in the Middle East is delivered here. Discover ME reports about German companies that are already successfully engaged in the region and also shows ways for such companies that prepare to enter the market in the Middle East. Dubai as Asia’s largest trade and economy hub is forming the center of reporting.

Real estate
Discover ME puts special attention on the field of real estate. All investment possibilities of the fast growing real estate market are demonstrated to potential buyers and chances as well as risks are shown and rated. Besides foundations of law are investigated and presented comprehensible for our readers.

Culture
We explain Arabic traditions and historical backgrounds in the cultural chapter of Discover ME. The magazine considers itself as a mediator between the Western and Arabic World and is aiming to present cultural differences in an objective way. Arabic language training as well as essays about intercultural dialogue shall motivate our readers to deal open mindedly and without prejudice or fear towards the culture in the Middle East.

Sport
Since long time ago Dubai is host for spectacular sport events such as Horse Racing Dubai World Cup or the Dubai Tennis Open. The whole Middle East is getting more important for sports competitions. Thus the Formula 1 found its way into the desert of Bahrain with great success. Discover ME informs about important sport events in the region and also portraits typical Arab sport competitions.

Lifestyle
Discover ME reports about life in the Middle East from the perspective of German business men, tourists and expatriates. Central topics are reports about experiences, travel reports and anecdotes. Special attention is given to the field of healthcare. Beside that, Discover ME delivers a list of the best hotels, restaurants and night-clubs. The magazine considers itself to be a practical and up to date reference book for German and European business travelers and tourists.

Philosophy

Discover ME has the ambitious aim to reduce existing fears of contact and prejudices between the nations. The German team of Discover ME delivers extensive information about life in Arab countries. Thus the recent business, cultural and sportive events will be updated for the Western as well as the Arab readers. Discover ME wants to describe the multifaceted aspects of the Middle East through objective reporting from a German point of view. We consider ourselves as ambassadors between the cultures and we try to facilitate the start for new arrivals in the United Arab Emirates.

Readers

The bilingual editions of Discover ME do not only address the German speaking community. Almost the entire population of the United Arab Emirates speaks English; therefore an English translation of the magazine can be accessed by a large number of readers. Our emphasis is on the German market where there is a great need for trustworthy and factual reporting about the Middle East. Discover ME is read by business men as well as tourists and private persons having a great interest in the region.

Distribution

Discover ME is distributed in the United Arab Emirates as well as in the entire Middle East. The magazine is available in large shopping malls, petrol stations and hotels. In virtue of the close cooperation with German organizations and authorities Discover ME will be constantly available wherever Germans are – inside and outside Germany.